United States of America -New York
-Hawaiian Island (U.S.)
Europe -France – Paris
-United Kingdom – London
-Germany
Indian Ocean -Seychelles
-Mauritius
Northern Africa -Egypt
Western Asia -Oman
-Qatar
-United Arab Emirates
-Saudi Arabia
Southern Asia -Maldives
-India
Eastern Asia -Japan
-China
-Hong Kong
-Macau
-Taiwan
South East Asia -Cambodia
-Indonesia
-Laos
-Malaysia
-Philippines
-Singapore
-Thailand
-Vietnam
.
Passengers in First & Business Class cabins
First and Business Class Lounges of various International Airlines
VIP lounges in major airport terminals
Other luxury points:
-Luxury Hotels and Resorts
-Country & Golf Clubs
-Tourists on Leisure Cruises
-Travel Trade Partners
-Medical Centers
-Specialist Clinics
The mere fact of how they travel sets them apart from the average Asian consumer. They display a wide variety of demographics, but they have one thing in common: affluence. We call this audience People on the Move.
To logically delineate this group of people is not an easy task, but the concept is simple to understand. People on the Move are like you and me, imagine the different scenarios; a person could be a Power Tripper from Monday to Friday but on the weekend he or she is a Fugitive from Reality.
Likewise, a Fast-moving’ Asian can also be a Power Tripper on occasion. Considering all of this, the equation is simple.
Power Trippers Take 6+ international business trip per year, typically travel both First and Business Class, spend 15+ hotel room nights per year, have an annual income of US$ 100K+, are top / senior managers, are aged 35-54, majority male, thoughts are dominated by work.
When you look at the affluence statistics, what lies behind that is a portrait of a reader who is extremely culturally aware, who participates in outdoor sports and museums, and is very socially sophisticated kind of person.
